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Introduction

After uploading your picture, a master picture and a version of it will be displayed. The master picture is most relevant to those who would like to order fine art prints. The printing file, which is usually very large, needs to be uploaded only once and can then be used to create an infinite number of versions.

Versions are always created from the master. The changes you make to your picture should then be done using a version. If master an version will always be identical in your case, please go to the display options at the bottom left of the dialogue box and select versions only.


Definitions and Terms

 

The long side of a picture

Square pictures have sides of equal length. Any other picture has a long and a short side. When describing the size of a picture, we usually take its long side as the point of reference.

The height-to-width ratio

Square pictures have a height-to-width ratio of 1:1. With any other picture, the two values will be different from each other.

Pictures taken with a small picture camera (negative format is 24 x 36 mm) have a height-to-width ratio of 2:3 (or 1:1.5). Many digital cameras create pictures with the ratio 3:4. Every picture has a ratio that can be expressed in relation to 1. If, for example, a landscape format picture is 40 x 80 cm, its ratio is 1:2; a picture sized 40 x 100 cm has the ratio 1:2.5.

 

Your print measurements

You decide on the measurements of your prints, for instance, 30 x 45 cm. These measurements would very likely be those of photo with the ratio 2:3 from a small picture camera – but they could also be those of a watercolour, in which case the height-to-width ratio would be coincidence. Other print measurements could be 30 x 40, 60 x 80 or 90 x 120 cm, and all would have the same ratio of 3:4 –  but this is a side point. The important thing is: you can order your prints in any height-to-width ratio you please; however, read on …

 

Trimming your pictures

The height-to-width ratio of your picture file must correspond with the ratio of the prints you order – if they do not, we will have to make them correspond, that is, to trim your picture. This sounds worse than it usually is. One common example is that our customer knows that his digital camera has an APS-C size sensor, producing the ratio 2:3. But the actual ratio is off by a very few pixels, which does not really matter for the result because trimming is minimal. Nevertheless, we will inform you whenever we do any trimming, giving you the chance for input.

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